Route-to-Market Optimization and FMCG Route Planning

From customer list to routes

• Import your customers from Excel or CSV with GPS coordinates, visit frequency and service time.
• Choose a fixed number of routes, or let the planner calculate the routes your monthly workload requires from working days, working hours and service time.
• Every customer with valid coordinates is assigned to exactly one route; customers with missing or invalid coordinates are flagged instead of being guessed.

FMCG route planning and journey plans

• Monthly journey plans spread each customer's visits across the weeks and working days of the month according to its visit frequency.
• Each day is planned as a compact geographic area, and visits can be adjusted manually where your field team needs a change.
• Routes and journey plans can be reviewed on the map and exported for your sales and distribution teams.

Road-aware planning

Where road-network data is available, major roads are used as route boundaries and road travel times are taken into account. Without it, routes are planned from geography, districts and workload, and the planner always shows which basis was used.

See it with your own market

Book a demo tailored to your markets and industry, or request access to the 360Market portal.